As a follow-up to Episode 16, Nate & Brett discuss what to do when your data is not just polluted, but is flat-out wrong.
They talk about ongoing issues with Google Analytics, Facebook, and nearly every analytics platform in digital marketing – and how to deal with the dark side of data-driven marketing.
- Follow-up to Google Analytics Spam
- Unspoken issues with Google Analytics
- Problems with internal platform metrics
- Myths about Bad Metrics
- The opportunity for marketers who can overcome bad data
- Nate’s Post on Google Analytics Spam
- Episode 16 – Why Your Analytics Are Bullshit
- Info on Vitaly
- Annielytics post on Facebook Link Shims
- Facebook’s Ad Metrics Fraud