YouTube is commonly known as the world’s 2nd largest search engine because it processes more queries than Bing. It represents a huge marketing opportunity – but it’s a bit different than traditional Google-focused SEO. Here’s the what, why & how of YouTube Optimization. [Read more…]
The term “search engine optimization” is often (actually mostly) used in the industry as a synonym for “Google organic optimization” – but it’s really more than that. In fact, you might argue that with all the specialization going on on the Web, specifically when it comes to finding products/services, that Google is no longer the place you go to find what you want…it’s the place to go to find the place to go to find what you want. [Read more…]
SEO in 2014 doesn’t mean understanding keyword density or PageRank sculpting. It’s a whole set of interesting skills that helps your audience find you via search. [Read more…]
Agile has become the way to develop software – create and ship in small batches, get feedback and metrics, learn what worked, then use that to continuously improve. [Read more…]
We started Bamboo Chalupa as a project to make the digital marketing & SEO podcast that we would want to listen to.
No upsells. No “radio talk” or obnoxious ads.
We cover a single topic in the world of digital marketing and SEO every other week. Everything we cover is as relevant the year after we publish as it is the week we publish it.