Bamboo Chalupa Podcast

Google rolled out a pre-announced major change to their algorithm on April 21st to increase the rankings of mobile-friendly sites. But the update was really simply a landmark in a long-running trend towards mobile.

In this episode, Brett and Nate discuss the context of the Mobile Update, how mobile fits into the future of SEO, and how website owners can take advantage of the trend. [Read more…]

While Search has made incredible improvements over the past years, there’s one area of search that has consistently lagged behind and even regressed – and that’s the world of Local Search.

It’s a world that provides an awful experience for customers and creates bewildering inconsistencies and demands for the local businesses who depend on search to connect them with their customers.

In this episode, Brett and Nate discuss how and why the world of Local SEO got to be this way, whether there is hope for both customers & businesses, and how businesses can be effective in search. [Read more…]

Google Analytics is an incredible enterprise-level application any website owner can use for free. However, the numbers and dashboards in Analytics not only provide insight; they can also mislead if they aren’t fully understood. In this episode, Nate and Brett talk about the power of Analytics, but also why you’re probably looking at the wrong numbers, and what to do about it. [Read more…]

Hypergrowth startups live in a world where nothing matters except growth – new users, new sales & new opportunities. There’s extraordinary demand in an highly competitive emerging market with huge upside.

How does a long-term channel like organic traffic fit in? How do you effectively work with multiple growth channels? How do you set strategy? And most importantly, how do you measure success and continue to execute on goals?

Those are all questions (and more) that we cover with our special guest – Jess Hill, SEO Manager at 99designs. [Read more…]

When it comes to content, Kevin Costner in Field of Dreams was wrong when he thought “if you build it, they will come.” Content needs to be promoted to be seen. This Part 3 of a 3 part series dives into the final and key part of building better content for SEO covering goals, planning, tactics, and ways of being effective in promoting new content. [Read more…]

Planning incredible content means nothing if you don’t actually create & publish it. This Part 2 of a 3 Part series on Building Better Content dives into the timelines, processes, and mechanics of creating and publishing content that will succeed. [Read more…]

“Making great content” has become cliche in digital marketing circles. But what does it actually mean and how does it work? This episode is the first part of a 3 part series on planning, developing and promoting content that will actually build an audience, a brand voice, and more business for your site.

This part dives into defining content goals, and planning content that is prequalified and set up for success. [Read more…]

One of the essential parts of any digital marketing campaign is great content. But how do you develop an audience for your content? And how do you develop a consistent brand voice wherever your content appears?

Those questions are just part of what our special guest Evan Porter covers in this episode of Bamboo Chalupa.

Evan is the Lead Copywriter at Nebo Agency and the author of WordsByEvanPorter.com. He’s not only led campaigns for clients across a range of industries, but has also had his own work featured in major online publications ranging from AskMen.com to UpWorthy to LifeHack.org the front pages of Medium and Digg. [Read more…]

2014 saw Google several new updates and a whole new ranking factor with HTTPS. The year also saw mobile surpass desktop in many ecommerce verticals, and Facebook organic reach hit zero.

In this episode to kick off the New Year, Nate and Brett talk about what to plan for and what to focus on in 2015. [Read more…]

How do SEO & Social interact? How can they work together & support each other for a marketing campaign? We covered social as a ranking factor in Part 1 and building relationships in Part 2.

In this final Part 3, we discuss using paid amplification on social to build momentum and get your “marketing flywheel” rolling. [Read more…]