In this episode, Nate and Brett discuss 6 different topics in a rapid-fire, 5 minute each, Pardon The Interruption format. They cover everything from Bing tracking issues, CTR as a ranking factor, what ad-blocking has to do with SEO, and more.
Any SEO will tell you that tools are incredible. But tools are only as good as far as you know how to use and apply them.
In this episode, Nate and Brett dive deep with Google Trends and Google Correlate; discussing not only how to use them, but also how to apply insights to marketing and SEO campaigns.
So much of search engine optimization (and digital marketing in general) is very abstract. The best practices & advice gets lost in “high-level” or vague advice.
In this episode, Nate & Brett discuss companies that are doing SEO right. They use real websites that you can go and look at yourself and see how they are using different aspects of SEO to improve their marketing.
What does an SEO actually do in a day? How can SEOs be more effective? And what can managers, business owners, or in-house marketers learn from a typical SEO day?
In this episode, Nate and Brett discuss what an average day in SEO specifically and digital marketing in general looks like. They discuss priorities, automation, scheduling, tips and tricks to create the most effective day possible.
Google+ was one of Google’s most public investments in a new consumer product. But as of July 2015, Google+, as it was known, is dead. Google+ has been “unbundled” into different products. In this episode, we discuss what the unbundling means for the future; what it means for marketers and SEOs; and what it means for businesses deciding what digital platform to invest in.
In this second of two meet the hosts episodes, Brett Snyder talks about his career path & experiences in agency-side SEO and business plans. We talk about lessons learned in SEO, as an agency consultant, as a director of a team and now as a startup founder. [Read more…]
In this first of two meet the hosts episodes, Nate Shivar talks about his non-traditional SEO career path and plans. We talk about lessons learned in SEO, business, advertising, plus the future of digital publishing, learning how to think at scale and Nate’s most miserable failure in digital marketing. [Read more…]
Google’s Knowledge Graph is a continually growing part of Google’s search results and Google’s products. It’s different from the traditional organic algorithm. And there’s much less known about it.
In this episode, Nate & Brett explore what the Knowledge Graph is; what it means for businesses; bleeding edge research into ranking factors; and tips for how businesses can compete in a Knowledge Graph world. [Read more…]
The best SEO & digital marketing strategies focus on the same wants and needs of the same users. But how do we identify the wants and needs? That’s where personas come in.
In this episode, Nate and Brett discuss how to develop personas that you can use in everyday marketing; our favorite methods for mining data to develop personas; and common mistakes in developing & using user personas. [Read more…]
Blackhat or “Grayhat” SEO is doing anything that explicitly violates Google’s Quality Guidelines or the law with the intent of improving organic rankings. It’s controversial and not recommended. It’s also a bit mysterious for many marketers and website owners.
That said, blackhat SEO is something every marketer and website can learn from. This episode explores the spectrum of blackhat SEO and lessons every business can takeaway from it – without adopting the actual tactics. [Read more…]