The term “search engine optimization” is often (actually mostly) used in the industry as a synonym for “Google organic optimization” – but it’s really more than that. In fact, you might argue that with all the specialization going on on the Web, specifically when it comes to finding products/services, that Google is no longer the place you go to find what you want…it’s the place to go to find the place to go to find what you want. [Read more…]
How do you approach & plan to distribute content to millions of people? What kind of lessons can every business takeaway from viral content machines like UpWorthy & BuzzFeed?
This episode brings back one of our most popular guests. When we last spoke to Evan Porter, he was the lead copywriter at marketing agency in Atlanta. Since then he’s moved on to a full-time position with Upworthy where he writes and packages uplifting, stories with the expressed goal of helping that content go viral.
In this episode, Evan talks to us about planning, creating & distributing content at scale. We go into the details of how sites like UpWorthy drive so much success with creating & distributing content and what every site can learn from them. [Read more…]
Digital marketers, and SEOs in particular, have a habit of latching onto specific tactics that are “working” and using them to death. The process can turn legitimate marketing tactics into spammy parodies of themselves – wasting time, money & reputations.
The problem is the inherent contradiction with tactics that are both sustainable & scalable. In this episode Nate & Brett discuss how to identify shortcuts or “shiny things” in marketing & how to make sure you keep your tactics both sustainable & scalable. [Read more…]
Every business has limited resources, so how do you prioritize opportunities in SEO? It’s not a straightforward question. And there is no right answer. But you have to choose priorities regardless.
In this episode, Nate & Brett debate the choice between on-page/content and off-page/links for SEO. What side do you think will win?
One of the essential parts of any digital marketing campaign is great content. But how do you develop an audience for your content? And how do you develop a consistent brand voice wherever your content appears?
Those questions are just part of what our special guest Evan Porter covers in this episode of Bamboo Chalupa.
This episode was originally recorded in 2014, but we thought it spoke for itself as a piece of “evergreen content” since it’s just as relevant in October 2015 as it was in 2014.
Evan is writer at UpWorthy and the author of WordsByEvanPorter.com. He’s not only led campaigns for clients across a range of industries, but has also had his own work featured in major online publications ranging from AskMen.com to UpWorthy to LifeHack.org the front pages of Medium and Digg. [Read more…]
So much SEO & digital marketing advice is either simple/vague or specific/advanced. In this episode, Nate and Brett walk through their best entry to medium level SEO tips for anyone just starting out in SEO.
You’ll learn how to approach learning SEO; how to approach keywords and content; how to start getting links and off-page signals; and how to treat SEO like an investment, not a cost of running a website. [Read more…]
In this episode, Nate and Brett discuss 6 different topics in a rapid-fire, 5 minute each, Pardon The Interruption format. They cover everything from Bing tracking issues, CTR as a ranking factor, what ad-blocking has to do with SEO, and more.
Any SEO will tell you that tools are incredible. But tools are only as good as far as you know how to use and apply them.
In this episode, Nate and Brett dive deep with Google Trends and Google Correlate; discussing not only how to use them, but also how to apply insights to marketing and SEO campaigns.
So much of search engine optimization (and digital marketing in general) is very abstract. The best practices & advice gets lost in “high-level” or vague advice.
In this episode, Nate & Brett discuss companies that are doing SEO right. They use real websites that you can go and look at yourself and see how they are using different aspects of SEO to improve their marketing.
What does an SEO actually do in a day? How can SEOs be more effective? And what can managers, business owners, or in-house marketers learn from a typical SEO day?
In this episode, Nate and Brett discuss what an average day in SEO specifically and digital marketing in general looks like. They discuss priorities, automation, scheduling, tips and tricks to create the most effective day possible.