SEO & Digital Marketing Podcast
Marketing projects can range from minutes to months. How can you keep everything organized? And how do you make sure you’re always working on the right things?
In this episode, Nate and Brett discuss how they handle project management in marketing. They go behind the scenes with their favorite tools, tips and tricks. Enjoy! [Read more…]
In this episode, Nate and Brett discuss what’s behind the shift to semantic search and what you can do to implement changes & create a better content strategy. [Read more…]
What is “semantic search” and how to you factor it into your SEO & content campaigns?
Semantic search has been the frontier of SEO for quite a while. But ever since the release of Google’s Hummingbird algorithm in 2013 and the rise of the Knowledge Graph – it is increasingly not just the frontier of SEO, but also the present-day reality.
In this episode, Nate and Brett discuss what’s behind the shift to semantic search and what you can do to plan your content strategy accordingly.
In Part 2 next week, Nate & Brett will cover how to implement research on semantic search into the content on your website. [Read more…]
YouTube is commonly known as the world’s 2nd largest search engine because it processes more queries than Bing. It represents a huge marketing opportunity – but it’s a bit different than traditional Google-focused SEO. Here’s the what, why & how of YouTube Optimization. [Read more…]
How do you use digital strategies like SEO, email and analytics to drive success for a local startup doing business in the offline world of package delivery?
We go behind the scenes on this question and more with Napoleon Suarez of Fishbox, an on demand package delivery company in Philadelphia. In this episode, Napoleon shares his favorite tactics, how he’s built the company, and discusses how he applies the lessons he learned with his background in agency-side digital marketing to running a local startup.
If you’re interested in the *application* of marketing and customer acquisition – you’ll get a lot out of this episode. [Read more…]
How do you turn a hobby podcast into the watercooler for an entire sport? And how do you keep growing your audience across multiple channels in a rapidly changing industry?
We go behind the scenes on these questions and more with Kevin Phillips of Verbal Tap – the Mixed Martial Arts (MMA) Comedy Podcast.
Verbal Tap is a fan-favorite podcast (and one of the original) in the Mixed Martial Arts world. They are now publishing across digital platforms with a dedicated audience and are a regular stop for top fighters in the MMA industry.
If you’re interested in the *application* of marketing and audience building concepts – you’ll get a lot out of this episode. [Read more…]
How do you take an idea from the startup phase and scale it into a world-class organization? How do you hire and train the right people at the right time?
Google Search Console (formerly Google Webmaster Tools) is a powerful suite of free tools to help improve your search marketing. It provides a lot of data – but how do you use it effectively?
In this Part 2 of the Google Search Console series, Brett and Nate discuss how to use Search Console’s features to improve your website’s on-page SEO. [Read more…]
In digital marketing, PPC ads and SEO influenced organic results are often seen as an either/or. And often SEO & PPC fight over the same budget & resources.
Any collaboration usually revolves around increasing click-through rate – or SEOs harvesting PPC keyword data.
But SEOs & PPCer’s can learn so much more from each other to create better marketing campaigns that drive higher returns than either one could in a silo.
On this episode, we have a special guest – Aaron Levy of Cast Iron Digital. Aaron is a veteran digital marketer with over a decade of experience guiding digital marketing and PPC strategies for clients of all shapes and sizes. He’s a frequent speaker at marketing conferences, including HeroConf, SES, ClickZ, SMX, State of Search, Search Exchange & a number of colleges/universities across the Northeast.
Most recently he spoke at Search Marketing Expo in New York with Bamboo Chalupa’s own Brett Snyder on today’s topic – what SEO & PPC can learn from each other. [Read more…]
Google Search Console (formerly Google Webmaster Tools) is a powerful suite of free tools to help improve your search marketing. It provides a lot of data – but how do you use it effectively?
In this Part 1 of the Google Search Console series, Brett and Nate discuss how to use Search Console’s features to improve your website’s technical SEO. [Read more…]