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#54: Justifying Investment in Paid Media

March 18, 2018

Nate & Brett discuss how to justify investment in paid media – even when your main focus is organic traffic.

Issues Discussed

  • The #1 reason why you should invest in paid media
  • The single paid metric that every marketer should know
  • How paid media can provide fast feedback for a campaign
  • How we use paid media to support organic campaigns

Filed Under: Podcasts

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Knucklepuck Media
ShivarWeb

The Hosts!

Bamboo Chalupa digital marketing podcast is hosted by Brett Snyder, owner of Knucklepuck and Nate Shivar, author of ShivarWeb.com.

Tweet at Nate - @nshivar
Tweet at Brett - @BrettASnyder

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