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#5: What PPC & SEO Can Learn From Each Other w/ Aaron Levy

December 27, 2015

In digital marketing, PPC ads and SEO influenced organic results are often seen as an either/or. And often SEO & PPC fight over the same budget & resources.

Any collaboration usually revolves around increasing click-through rate – or SEOs harvesting PPC keyword data.

But SEOs & PPCer’s can learn so much more from each other to create better marketing campaigns that drive higher returns than either one could in a silo.

On this episode, we have a special guest – Aaron Levy of Cast Iron Digital. Aaron is a veteran digital marketer with over a decade of experience guiding digital marketing and PPC strategies for clients of all shapes and sizes. He’s a frequent speaker at marketing conferences, including HeroConf, SES, ClickZ, SMX, State of Search, Search Exchange & a number of colleges/universities across the Northeast.

Most recently he spoke at Search Marketing Expo in New York with Bamboo Chalupa’s own Brett Snyder on today’s topic – what SEO & PPC can learn from each other.

Links Mentioned:

Aaron Levy on Twitter

Cast Iron Digital

Aaron’s 2014 SMX Presentation on PPC, SEO and Audience Analysis

Brett’s 2014 SMX Presentation on an Agile Approach with PPC & SEO

 

Check out this episode!

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ShivarWeb

The Hosts!

Bamboo Chalupa digital marketing podcast is hosted by Brett Snyder, owner of Knucklepuck and Nate Shivar, author of ShivarWeb.com.

Tweet at Nate - @nshivar
Tweet at Brett - @BrettASnyder

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