In digital marketing, PPC ads and SEO influenced organic results are often seen as an either/or. And often SEO & PPC fight over the same budget & resources.
Any collaboration usually revolves around increasing click-through rate – or SEOs harvesting PPC keyword data.
But SEOs & PPCer’s can learn so much more from each other to create better marketing campaigns that drive higher returns than either one could in a silo.
On this episode, we have a special guest – Aaron Levy of Cast Iron Digital. Aaron is a veteran digital marketer with over a decade of experience guiding digital marketing and PPC strategies for clients of all shapes and sizes. He’s a frequent speaker at marketing conferences, including HeroConf, SES, ClickZ, SMX, State of Search, Search Exchange & a number of colleges/universities across the Northeast.
Most recently he spoke at Search Marketing Expo in New York with Bamboo Chalupa’s own Brett Snyder on today’s topic – what SEO & PPC can learn from each other.
Links Mentioned:
Aaron’s 2014 SMX Presentation on PPC, SEO and Audience Analysis
Brett’s 2014 SMX Presentation on an Agile Approach with PPC & SEO