Nate & Brett discuss takeaways from their favorite MozCon presentations. Topics include keyword Research, feature snippets & better information architecture.
Keyword Research – Is there anything new from Pete Myers’ “Gather, Group, Generate” process? If not, how should you go about keyword research?
Featured Snippets – “Ranking #0” can be lucrative and daunting. Are snippets as complicated as they seem (they are not) and how can you compete regardless?
Information Architecture – How can you structure your site for better search & sales? How should you approach an existing site vs. new build site?