Nate & Brett discuss what professional SEOs & digital marketers can learn from recent industry news & a couple long-building trends.
Issues Discussed
- Lessons Learned from Moz’s Layoff Announcement
- Whether building an audience to sell a product really works
- Google’s AMP project
- “Tinderization” of Google Search Results
- When you should chase Google’s “shiny new things”
- What to do about SEO technical debt
- Whether (and how) small & medium businesses can compete in SEO
- Lack of diversity in Google search results
- Consolidation of digital publishers
- What to do when your competition is a multi-billion dollar corporation
Links Mentioned
ViperChill’s Post on SERP Consolidation