In this episode, Nate and Brett discuss what’s behind the shift to semantic search and what you can do to implement changes & create a better content strategy.
- What your website needs to optimize for semantic search
- How to write for search engines and humans
- How to find content gaps to build semantic relevance
- Brett’s content gap analysis process
- Nate’s two key indicators for content gaps
- Finding content gaps on your websites
- Aligning content with semantic signals