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#36: Tales from the Mat – Building an Audience with Verbal Tap Cast’s Kevin Phillips

February 7, 2016

How do you turn a hobby podcast into the watercooler for an entire sport? And how do you keep growing your audience across multiple channels in a rapidly changing industry?

We go behind the scenes on these questions and more with Kevin Phillips of Verbal Tap – the Mixed Martial Arts (MMA) Comedy Podcast.

Verbal Tap is a fan-favorite podcast (and one of the original) in the Mixed Martial Arts world. They are now publishing across digital platforms with a dedicated audience and are a regular stop for top fighters in the MMA industry.

If you’re interested in the *application* of marketing and audience building concepts – you’ll get a lot out of this episode.

Issues Discussed

  • Initial steps to grow a core audience
  • The key content type that got traction
  • How to make a conversation interesting for your audience
  • How to brainstorm and test ideas faster & more effectively
  • Winning with controversy
  • Engaging with an audience across platforms
  • Finding one metric to determine “true North”
  • Tips for advertisers & marketers working with a niche publisher

Links Mentioned

Verbal Tap – MMA Comedy Podcast

Kevin Phillips on Twitter

Raf Esparza on Twitter

Made To Stick

 

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The Hosts!

Bamboo Chalupa digital marketing podcast is hosted by Brett Snyder, owner of Knucklepuck and Nate Shivar, author of ShivarWeb.com.

Tweet at Nate - @nshivar
Tweet at Brett - @BrettASnyder

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