Digital marketers, and SEOs in particular, have a habit of latching onto specific tactics that are “working” and using them to death. The process can turn legitimate marketing tactics into spammy parodies of themselves – wasting time, money & reputations.
The problem is the inherent contradiction with tactics that are both sustainable & scalable. In this episode Nate & Brett discuss how to identify shortcuts or “shiny things” in marketing & how to make sure you keep your tactics both sustainable & scalable.
- What The shortcuts & shiny things are
- Why chasing shortcuts & shiny things matters
- How to do SEO better