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#31: Shortcuts & Shiny Things – Why SEOs Kill Things & What You Can Do Instead

November 1, 2015

Digital marketers, and SEOs in particular, have a habit of latching onto specific tactics that are “working” and using them to death. The process can turn legitimate marketing tactics into spammy parodies of themselves – wasting time, money & reputations.

The problem is the inherent contradiction with tactics that are both sustainable & scalable. In this episode Nate & Brett discuss how to identify shortcuts or “shiny things” in marketing & how to make sure you keep your tactics both sustainable & scalable.

Issues Discussed

  • What The shortcuts & shiny things are
  • Why chasing shortcuts & shiny things matters
  • How to do SEO better

Links Mentioned

Rand Fishkin’s tweet about roundups

 

Check out this episode!

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Knucklepuck Media
ShivarWeb

The Hosts!

Bamboo Chalupa digital marketing podcast is hosted by Brett Snyder, owner of Knucklepuck and Nate Shivar, author of ShivarWeb.com.

Tweet at Nate - @nshivar
Tweet at Brett - @BrettASnyder

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