The term “search engine optimization” is often (actually mostly) used in the industry as a synonym for “Google organic optimization” – but it’s really more than that. In fact, you might argue that with all the specialization going on on the Web, specifically when it comes to finding products/services, that Google is no longer the place you go to find what you want…it’s the place to go to find the place to go to find what you want.
Links mentioned: