Google+ was one of Google’s most public investments in a new consumer product. But as of July 2015, Google+, as it was known, is dead. Google+ has been “unbundled” into different products. In this episode, we discuss what the unbundling means for the future; what it means for marketers and SEOs; and what it means for businesses deciding what digital platform to invest in.
- Background on the Google+ Project
- The promise of Google+
- What is happening to Google+
- What the evolution of Google+ means for marketers and business owners
- How to make decisions about investing in social platforms