The best SEO & digital marketing strategies focus on the same wants and needs of the same users. But how do we identify the wants and needs? That’s where personas come in.
In this episode, Nate and Brett discuss how to develop personas that you can use in everyday marketing; our favorite methods for mining data to develop personas; and common mistakes in developing & using user personas.
Issues Discussed
- What & Why of Personas
- Caveats of Personas
- Using Data to Develop Personas
- The Reverse Engineer Best Customer Method
- The Facebook Open Graph Method
- Google Display Network Method
- The Mining Twitter Method
- Reverse Engineer Persona with Organic/PPC Keyword Data
- Common Mistakes When Developing Personas
Links Mentioned
Personas: Understanding the Person Behind The Visit
Your Google Display Network Persona
You Don’t Have a Customer If You Don’t Have Non-Customers
Reverse Engineer Your Best Customer on Facebook Method
Reverse Engineer Keyword Data Method (and the PPC version)