When it comes to content, Kevin Costner in Field of Dreams was wrong when he thought “if you build it, they will come.” Content needs to be promoted to be seen. This Part 3 of a 3 part series dives into the final and key part of building better content for SEO covering goals, planning, tactics, and ways of being effective in promoting new content.
- What exactly you’re trying to achieve with content promotion
- Preparing for effective outreach
- How to make sure you’re spending time effectively
- Tactics to quickly figure out who to reach out to
- Doing better email outreach
- How to test and find ways to improve