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#13: Building Better Content for SEO Part 2 – Creation

February 16, 2015

Planning incredible content means nothing if you don’t actually create & publish it. This Part 2 of a 3 Part series on Building Better Content dives into the timelines, processes, and mechanics of creating and publishing content that will succeed.

Issues discussed:

  • How to balance scope with timeliness
  • Determining the right format and media mix
  • Controlling the details that can tip the balance towards success
  • Taking a counter-intuitive approach to launching the content

Links Mentioned

Distilled case studies

Shopify Guides

Moz Beginner’s Guide

Signal vs. Noise

Richard Branson’s blog

Content Launch Anxiety

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ShivarWeb

The Hosts!

Bamboo Chalupa digital marketing podcast is hosted by Brett Snyder, owner of Knucklepuck and Nate Shivar, author of ShivarWeb.com.

Tweet at Nate - @nshivar
Tweet at Brett - @BrettASnyder

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