Planning incredible content means nothing if you don’t actually create & publish it. This Part 2 of a 3 Part series on Building Better Content dives into the timelines, processes, and mechanics of creating and publishing content that will succeed.
Issues discussed:
- How to balance scope with timeliness
- Determining the right format and media mix
- Controlling the details that can tip the balance towards success
- Taking a counter-intuitive approach to launching the content
Links Mentioned
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