“Making great content” has become cliche in digital marketing circles. But what does it actually mean and how does it work? This episode is the first part of a 3 part series on planning, developing and promoting content that will actually build an audience, a brand voice, and more business for your site.
This part dives into defining content goals, and planning content that is prequalified and set up for success.
Nate’s post on Prequalifying Content Ideas for SEO
Brett’s post on using Editorial Calendar
Brett’s post on an effective Editorial Calendar template