Agile has become the way to develop software – create and ship in small batches, get feedback and metrics, learn what worked, then use that to continuously improve.
It sounds abstract until you see the consequences of not using it in real life with the launch of Healthcare.gov
SEO – and really any digital marketing campaign can benefit from working this way to be more successful and get a better return on your time & money.
The Lean Startup by Eric Ries was mentioned in this episode.
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