How do SEO & Social interact? How do they work together? In Part 1 of our 3 part series, we talked about specific ranking factors. In this episode (Part 2) we talk about how SEO & social can work directly together to build online relationships.

We discuss exactly how you should approach social and what the real opportunities in the context of an SEO/Earned Media campaign.

In the show, we discuss a lot of tactics – here’s Brett presentation with a screenshots for reference. [Read more…]

How do SEO & Social Media interact? Do more Likes, Tweets, Stumbles, Upvotes, etc lead to higher rankings in search engines? What’s the right way to approach marketing so that you get the most benefit from social & organic traffic?

Those questions have been hotly debated in the digital marketing for years now. In Part 1 of our 3 part series, we’re talking about ranking factors & background on what’s going to make social & SEO really work together. [Read more…]

Unlike PPC which has defined costs and predictable traffic estimates, SEO can be difficult to get full buy-in as a worthwhile investment from clients, teams, or even yourself. Most people with websites & businesses have heard of SEO’s opportunity, but have a hard time estimating return and how much investment it will actually take.

This episode is about getting buy-in, estimating projects, and setting the right expectations. [Read more…]

In digital marketing, PPC ads and SEO influenced organic results are often seen as an either/or. And often SEO & PPC fight over the same budget & resources.

Any collaboration usually revolves around increasing click-through rate – or SEOs harvesting PPC keyword data.

But SEOs & PPCer’s can learn so much more from each other to create better marketing campaigns that drive higher returns than either one could in a silo.

On this episode, we have a special guest – Aaron Levy of Cast Iron Digital. Aaron is a veteran digital marketer with over a decade of experience guiding digital marketing and PPC strategies for clients of all shapes and sizes. He’s a frequent speaker at marketing conferences, including HeroConf, SES, ClickZ, SMX, State of Search, Search Exchange & a number of colleges/universities across the Northeast.

Most recently he spoke at Search Marketing Expo in New York with Bamboo Chalupa’s own Brett Snyder on today’s topic – what SEO & PPC can learn from each other. [Read more…]

YouTube is commonly known as the world’s 2nd largest search engine because it processes more queries than Bing. It represents a huge marketing opportunity – but it’s a bit different than traditional Google-focused SEO. Here’s the what, why & how of YouTube Optimization. [Read more…]

The term “search engine optimization” is often (actually mostly) used in the industry as a synonym for “Google organic optimization” – but it’s really more than that. In fact, you might argue that with all the specialization going on on the Web, specifically when it comes to finding products/services, that Google is no longer the place you go to find what you want…it’s the place to go to find the place to go to find what you want. [Read more…]

SEO in 2014 doesn’t mean understanding keyword density or PageRank sculpting. It’s a whole set of interesting skills that helps your audience find you via search. [Read more…]