How do you take an idea from the startup phase and scale it into a world-class organization? How do you hire and train the right people at the right time?

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Google Search Console (formerly Google Webmaster Tools) is a powerful suite of free tools to help improve your search marketing. It provides a lot of data – but how do you use it effectively?

In this Part 2 of the Google Search Console series, Brett and Nate discuss how to use Search Console’s features to improve your website’s on-page SEO. [Read more…]

In digital marketing, PPC ads and SEO influenced organic results are often seen as an either/or. And often SEO & PPC fight over the same budget & resources.

Any collaboration usually revolves around increasing click-through rate – or SEOs harvesting PPC keyword data.

But SEOs & PPCer’s can learn so much more from each other to create better marketing campaigns that drive higher returns than either one could in a silo.

On this episode, we have a special guest – Aaron Levy of Cast Iron Digital. Aaron is a veteran digital marketer with over a decade of experience guiding digital marketing and PPC strategies for clients of all shapes and sizes. He’s a frequent speaker at marketing conferences, including HeroConf, SES, ClickZ, SMX, State of Search, Search Exchange & a number of colleges/universities across the Northeast.

Most recently he spoke at Search Marketing Expo in New York with Bamboo Chalupa’s own Brett Snyder on today’s topic – what SEO & PPC can learn from each other. [Read more…]

Google Search Console (formerly Google Webmaster Tools) is a powerful suite of free tools to help improve your search marketing. It provides a lot of data – but how do you use it effectively?

In this Part 1 of the Google Search Console series, Brett and Nate discuss how to use Search Console’s features to improve your website’s technical SEO. [Read more…]

The term “search engine optimization” is often (actually mostly) used in the industry as a synonym for “Google organic optimization” – but it’s really more than that. In fact, you might argue that with all the specialization going on on the Web, specifically when it comes to finding products/services, that Google is no longer the place you go to find what you want…it’s the place to go to find the place to go to find what you want. [Read more…]

How do you approach & plan to distribute content to millions of people? What kind of lessons can every business takeaway from viral content machines like UpWorthy & BuzzFeed?

This episode brings back one of our most popular guests. When we last spoke to Evan Porter, he was the lead copywriter at marketing agency in Atlanta. Since then he’s moved on to a full-time position with Upworthy where he writes and packages uplifting, stories with the expressed goal of helping that content go viral.

In this episode, Evan talks to us about planning, creating & distributing content at scale. We go into the details of how sites like UpWorthy drive so much success with creating & distributing content and what every site can learn from them. [Read more…]

Digital marketers, and SEOs in particular, have a habit of latching onto specific tactics that are “working” and using them to death. The process can turn legitimate marketing tactics into spammy parodies of themselves – wasting time, money & reputations.

The problem is the inherent contradiction with tactics that are both sustainable & scalable. In this episode Nate & Brett discuss how to identify shortcuts or “shiny things” in marketing & how to make sure you keep your tactics both sustainable & scalable. [Read more…]

Every business has limited resources, so how do you prioritize opportunities in SEO? It’s not a straightforward question. And there is no right answer. But you have to choose priorities regardless.

In this episode, Nate & Brett debate the choice between on-page/content and off-page/links for SEO. What side do you think will win?

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One of the essential parts of any digital marketing campaign is great content. But how do you develop an audience for your content? And how do you develop a consistent brand voice wherever your content appears?

Those questions are just part of what our special guest Evan Porter covers in this episode of Bamboo Chalupa.

This episode was originally recorded in 2014, but we thought it spoke for itself as a piece of “evergreen content” since it’s just as relevant in October 2015 as it was in 2014.

Evan is writer at UpWorthy and the author of WordsByEvanPorter.com. He’s not only led campaigns for clients across a range of industries, but has also had his own work featured in major online publications ranging from AskMen.com to UpWorthy to LifeHack.org the front pages of Medium and Digg.  [Read more…]

So much SEO & digital marketing advice is either simple/vague or specific/advanced. In this episode, Nate and Brett walk through their best entry to medium level SEO tips for anyone just starting out in SEO.

You’ll learn how to approach learning SEO; how to approach keywords and content; how to start getting links and off-page signals; and how to treat SEO like an investment, not a cost of running a website. [Read more…]