#46: Fearful Trends in SEO: Moz, Mobile & Mega-Corporations

Nate & Brett discuss what professional SEOs & digital marketers can learn from recent industry news & a couple long-building trends.

Issues Discussed

  • Lessons Learned from Moz’s Layoff Announcement
  • Whether building an audience to sell a product really works
  • Google’s AMP project
  • “Tinderization” of Google Search Results
  • When you should chase Google’s “shiny new things”
  • What to do about SEO technical debt
  • Whether (and how) small & medium businesses can compete in SEO
  • Lack of diversity in Google search results
  • Consolidation of digital publishers
  • What to do when your competition is a multi-billion dollar corporation


Links Mentioned

Moz’s Layoffs

AJ Kohn’s Post

Google’s AMP Project

AMP’s current & future impact

ViperChill’s Post on SERP Consolidation


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#44: State of SEO, Cheat Codes, Google & Link Networks

Brett & Nate discuss the current state of search engine optimization (SEO), Google’s short-term goals and dealing with a post-Google Dance era.

This episode is different – it goes into the weeds and geeky behind the scenes of day to day SEO & marketing. You’ll find out some of the “cheat codes” that are cropping up, and what has changed with strategy to use/overcome them. [Read more…]

#43: Kickstarting Your Digital Marketing Career

Everyone knows the career path of doctors, lawyers & teachers. But how do you kickstart your career in digital marketing?

In this episode, Taylor Griffith, our guest host, interviews Meghan Furey and Lizzy Urtso to find out. Both Meghan and Lizzy have recently started their careers in digital marketing with lessons learned very fresh on their minds. They discuss everything from getting the most out of internships to the art of self-teaching to job hunting tactics.

Whether you are a college grad, someone in career transition, or an agency owner trying to pitch new talent – you’ll learn what it’s like to kickstart a career in digital marketing. [Read more…]

#42: Doing Better Outreach, Promotion & Link Building

New tools and tactics have made outreach for link building more efficient than ever. But are outreach campaigns more effective or just more spammy?

In this episode, Nate and Brett discuss the state of outreach and link building in 2016 – from tools to tactics to “personalized” templates. And they discuss how to build a better approach to outreach that goes beyond short-term tactics and towards effective campaigns that make both the Internet & your business better.

[Read more…]

#41: Managing a SEO Team – Lessons Learned w/ Allie Brown

How exactly do you build & run an effective SEO team? It’s a question with no single answer, but is essential to growing your digital marketing campaigns. In this episode, Allie Brown, the Director of SEO at Knucklepuck Media, shares her tips, strategies and lessons learned for growing effective teams on both the agency and in-house side of SEO.

Allie Brown started her SEO career at SEER Interactive before directing SEO for Anthropologie, a major consumer brand owned by Urban Outfitters. She is currently in charge of growing and managing the SEO Team at Knucklepuck Media. [Read more…]

#38: Semantics & The Frontier of SEO Part 1 – Planning

What is “semantic search” and how to you factor it into your SEO & content campaigns?

Semantic search has been the frontier of SEO for quite a while. But ever since the release of Google’s Hummingbird algorithm in 2013 and the rise of the Knowledge Graph – it is increasingly not just the frontier of SEO, but also the present-day reality.

In this episode, Nate and Brett discuss what’s behind the shift to semantic search and what you can do to plan your content strategy accordingly.

In Part 2 next week, Nate & Brett will cover how to implement research on semantic search into the content on your website. [Read more…]

#4: SEO For YouTube (2016)

YouTube is commonly known as the world’s 2nd largest search engine because it processes more queries than Bing. It represents a huge marketing opportunity – but it’s a bit different than traditional Google-focused SEO. Here’s the what, why & how of YouTube Optimization. [Read more…]