Nate & Brett discuss takeaways from their favorite MozCon presentations. Topics include keyword Research, feature snippets & better information architecture. [Read more…]
Nate & Brett discuss what professional SEOs & digital marketers can learn from recent industry news & a couple long-building trends.
- Lessons Learned from Moz’s Layoff Announcement
- Whether building an audience to sell a product really works
- Google’s AMP project
- “Tinderization” of Google Search Results
- When you should chase Google’s “shiny new things”
- What to do about SEO technical debt
- Whether (and how) small & medium businesses can compete in SEO
- Lack of diversity in Google search results
- Consolidation of digital publishers
- What to do when your competition is a multi-billion dollar corporation
Brett & Nate discuss what happens when marketing strategies overlap and start to really become all the same thing.
Like #44 – this episode is less of a structured tips & tricks format and more of a conversation about what is happening at the cutting edge of digital marketing. Let us know what you think! [Read more…]
Brett & Nate discuss the current state of search engine optimization (SEO), Google’s short-term goals and dealing with a post-Google Dance era.
This episode is different – it goes into the weeds and geeky behind the scenes of day to day SEO & marketing. You’ll find out some of the “cheat codes” that are cropping up, and what has changed with strategy to use/overcome them. [Read more…]
Everyone knows the career path of doctors, lawyers & teachers. But how do you kickstart your career in digital marketing?
In this episode, Taylor Griffith, our guest host, interviews Meghan Furey and Lizzy Urtso to find out. Both Meghan and Lizzy have recently started their careers in digital marketing with lessons learned very fresh on their minds. They discuss everything from getting the most out of internships to the art of self-teaching to job hunting tactics.
Whether you are a college grad, someone in career transition, or an agency owner trying to pitch new talent – you’ll learn what it’s like to kickstart a career in digital marketing. [Read more…]
New tools and tactics have made outreach for link building more efficient than ever. But are outreach campaigns more effective or just more spammy?
In this episode, Nate and Brett discuss the state of outreach and link building in 2016 – from tools to tactics to “personalized” templates. And they discuss how to build a better approach to outreach that goes beyond short-term tactics and towards effective campaigns that make both the Internet & your business better.
How exactly do you build & run an effective SEO team? It’s a question with no single answer, but is essential to growing your digital marketing campaigns. In this episode, Allie Brown, the Director of SEO at Knucklepuck Media, shares her tips, strategies and lessons learned for growing effective teams on both the agency and in-house side of SEO.
Allie Brown started her SEO career at SEER Interactive before directing SEO for Anthropologie, a major consumer brand owned by Urban Outfitters. She is currently in charge of growing and managing the SEO Team at Knucklepuck Media. [Read more…]
Marketing projects can range from minutes to months. How can you keep everything organized? And how do you make sure you’re always working on the right things?
In this episode, Nate and Brett discuss how they handle project management in marketing. They go behind the scenes with their favorite tools, tips and tricks. Enjoy! [Read more…]
In this episode, Nate and Brett discuss what’s behind the shift to semantic search and what you can do to implement changes & create a better content strategy. [Read more…]
What is “semantic search” and how to you factor it into your SEO & content campaigns?
Semantic search has been the frontier of SEO for quite a while. But ever since the release of Google’s Hummingbird algorithm in 2013 and the rise of the Knowledge Graph – it is increasingly not just the frontier of SEO, but also the present-day reality.
In this episode, Nate and Brett discuss what’s behind the shift to semantic search and what you can do to plan your content strategy accordingly.
In Part 2 next week, Nate & Brett will cover how to implement research on semantic search into the content on your website. [Read more…]